Media Executive

Job Title: Media Executive
Location: Flexible (with weekly office visits – London)
Salary: £26k-£28k

Believe that hard work pays off?
We are looking for a proactive Paid Media Executive to join our client, a rapidly growing and innovative agency. They are seeking a talented individual to contribute to their continued success and growth.
With 1-2 years of experience in executing paid media campaigns, you’ll be an essential part of a team that leverages cutting-edge strategies to drive impactful results.
Our client combines evolutionary consumer psychology with top-tier digital expertise to create marketing campaigns that resonate with innate consumer needs, preferences, and motivations.
They take a stance against postmodern thinking, identity politics, and trend-chasing ideologies. Instead, they focus on evidence-based marketing solutions that truly make a difference.
If you’re passionate about media and eager to grow, we want to hear from you.

Role Overview:

Our client is looking for an ambitious and dynamic Paid Media Executive to join their team. The ideal candidate will have a strong understanding of major digital platforms, including Facebook, X, and YouTube, with proven experience in executing and managing media strategies. You’ll play a crucial role in developing and executing media campaigns that drive engagement, conversions, and brand visibility for their clients.

Key Responsibilities:

• Media Planning and Execution: Lead the development, management, and optimisation of media campaigns across Facebook, X, and YouTube. Ensure campaigns are highly targeted and optimised for maximum performance.
• Platform Expertise: Demonstrate a deep understanding of Facebook, X, and YouTube platforms, including audience insights, targeting options, and ad formats.
• Content Strategy: Collaborate with the content team to ensure media and creative align with client objectives, and offer insights into the most effective types of content across platforms.
• Performance Tracking and Reporting: Analyse campaign performance regularly, track KPIs, and provide detailed reports on media spend, engagement, conversion rates, and ROI. Adjust strategies based on data insights.
• Client Liaison: Serve as the main point of contact for clients, providing updates, addressing inquiries, and ensuring overall client satisfaction.
• Collaboration: Work closely with internal teams to ensure seamless execution of digital marketing strategies and media buys. Partner with the creative team to ensure campaigns are supported by compelling visuals, copy, and messaging.
• Campaign Optimisation: Continuously monitor and refine campaigns for optimal performance, staying up to date with platform changes, emerging trends, and best practices.

Skills and Experience:

• Proven experience managing campaigns on Facebook, X (Twitter), and YouTube.
• Strong knowledge of digital marketing and social media advertising best practices.
• Proficiency with platform tools like Facebook Ads Manager, X Ads, and YouTube Studio.
• Experience in media buying and understanding of targeting, bidding, and optimisation strategies.
• Excellent communication skills with the ability to collaborate with clients and internal teams.
• Strong analytical skills to interpret data and optimise campaign performance.
• Creative thinking with a focus on innovative ways to engage target audiences.
• Results-driven mindset with a focus on achieving ROI.

Desired Qualities:

• Exceptional organisational skills and the ability to manage multiple campaigns simultaneously.
• A proactive approach to learning new tools and staying updated on platform developments.
• Ability to thrive in a fast-paced environment and meet tight deadlines.
• Meticulous attention to detail, ensuring every aspect of a campaign is executed flawlessly.